When you send out a corporate Christmas card or calendar, there is a high probability that at the end of the festive season the card will be recycled; which then begs the question out of sight out of mind and what is the point?. Why not use your card or calendar as a marketing tool?
If you prepare in advance a desk calendar can be used as an effective way of reminding the clients you are there, plus you can give them offers throughout the year without having to keep spending more money by posting them offers. Take a look at the 2013 CDL calendar and you will get the idea. Using planned dates throughout the year you can increase your business and give them a reason to visit your website.
When designing your bespoke card why not incorporate an offer voucher on the greeting page or on the reverse, which can be redeemed within a specific period, especially if you know when you have a quiet period.